Thursday, February 21, 2013

Steve Wozniak warns Apple to Stay Cool

Apple Computers Co-Founder and
Computing Legend Steve "The Woz" Wozniak
Steve Wozniak spoke about Apple, the company that he co-founded with the late Steve Jobs, in an interview with Bloomberg that came out Wednesday. Wozniak expressed concerns about the company's image, fearing that Apple is losing it's rep as the coolest company in the computer industry.

"We used to have these ads, 'I'm a Mac and I'm a PC,' and the Mac was always the cool guy," Wozniak said in the interview. "And ouch, it's painful, because we kind of are losing that."

Mr. Wozniak also said that Apple is still "really good at setting a standard with a new device," but went on to note that the company's products can't easily beat devices from Amazon and Google because  they "all have great ideas." He ever suggested that Apple open up it's iTunes store to Android and Windows Phone users. Wozniak, who has been more vocal in recent months even commented on his late former business partner, Steve Jobs, saying that he didn't have "to be as much of a real rugged bastard, put people down, and make them feel demeaned."

Wozniak's concerns over Apple's level of innovation in the past few years, with many technology experts expressing disappointment over the last few iPhones since have been as different or as revolutionary as the original. Let's not forget that Apples biggest recent commercial success, the iPad Mini, can about not because Apple thought you wanted or needed it, but because people wouldn't stop asking for it. Steve Job even vowed that there would be no iPad Mini because no one wanted a 7 inch iPad. (even great visionaries swing for the cheap seats and miss even now and then)

Alot of tech expects, reviewers, bloggers, and geeks are hoping that there predictions of a hum drum next gen iPhone are wrong, because if they're aren't it may spell the end of Apple's dominance in the mobile market for good. Let's hope Apple is listen, or has one hell of a surprise up their sleeves, after all... The Great and Powerful Woz has Spoken!

Sources: Bloomberg, CNET,

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